Sherman Unkefer

07/11/2011 14:31

In the down economy, many are looking for an additional source of income. Many are turning to an MLM or network marketing opportunity. Unfortunately, many do not use the right criteria to select the best company to join. This causes them to have less success than expected, and frequently, total failure.

 Even though the compensation plan, the product or service marketed, and the company itself are important to review, they are not the factors that most influence the success a networker has. Over the years, I have observed that there are 4 factors that contribute the most to an individual's success in network marketing. Those four are the criteria you should use to decide what is the best mlm opportunity to join. If you are interested to know more, take a look at Sherman Unkefer.


 Team. When you join an mlm company, you also join a team. Network marketing is all about networking...both with prospects and other networkers. A good team will provide accountability and sharing of ideas. Offering a team atmosphere is a great recruiting tool, too. But a team is far more than just a group of people in the same business. A good team is built around and provides what I have found to be the other critical factors for choosing the best opportunity.

 Training. MLM is a great way to make a living. But, you will only make money if you know what you are doing. The most successful business-building methods, especially on the Internet, are evolving. You need to learn the latest techniques and tools to have maximum success. Training should be delivered via several means such as webinars, conference calls, one-on-one mentoring, and local meetngs.

 Leadership. We all need someone to show us the way. A good leader will be a source of encouragement, a positive influence, and help you become a leader, too. Team leaders are the ones you look to for support, motivation, and mentoring. A good leader will have years of experience and a record of success. Be sure you are working with a leader.

 System. This is by far the most important factor. Nothing else matters if you do not have an easy to follow, easy to share system to build your business. Modern networkers need a system for both local and long distance methods of building a business. It is important that the system you use brands you rather than your company or team. A modern system that both beginners and experienced networkers can follow will be based on the concepts of attraction marketing rather than purchasing leads or bugging friends or neighbors.

 Carefully look at each of these 4 factors when evaluating any mlm business. Selecting the best opportunity will be a key part of your success in mlm or network marketing.For more info, visit Sherman Unkefer